MADE TO
ORDER
Made to order
HeartmadePrints is a design studio that develops bespoke, high-end products for museums, galleries, concept stores, and gift shops. Drawing inspiration from various works of art, our collections blend artistry, inspiration, and cutting-edge techniques into everyday luxuries perfect for international art lovers. All our products are textile-related, backed by 25 years of experience in the field. Our product range includes scarves, kaftans, t-shirts, kitchen textiles, tote bags and pouches brooches, pins, keychains, and patches. Each design takes shape through close consultation, resulting in custom-made products that reflect the story, background, and context of each client. Production is tailored to the customer, assignment, and budget. This is the essence of HeartmadePrints. We love collaborating with venues to create products that support their core exhibits or temporary visiting shows. We aim to be your go-to partner, working with you to develop the perfect product range based on your brief.
Clients
The Netherlands
Rijksmuseum, Amsterdam
Stedelijk Museum, Amsterdam
Artis, Amsterdam
Eye Filmmuseum, Amsterdam
Gemeentemuseum, Den Haag
Panorama Mesdag, Den Haag
Mauritshuis, Den Haag
Dordrechts Museum, Dordrecht
TextielMuseum, Tilburg
Naturalis Leiden
Wereldmuseum
Museum Kaapskil Texel
Depot, Rotterdam
Arnhem museum, Arnhem
Van Gogh Museum, Amsterdam
Europe
Museum of Fine Arts and Archeology
Châlonsen Champagne
ArteumParis
FondationFoulon
Mapa das Ideias, Lisbon
Historisches Museum Frankfurt
Buchhandlung-Walter-Konig, Köln
White Chapel Gallery, London
Museum Folkwang Essen
Fondation Beyeler Bazel
National Gallery London
Finnish National Gallery Helsinki
USA
Guggenheim Museum New York
The Frick Museum New York
Getty Foundation
Hess Foundation
MoMa, San Francisco
Junior League
Folger Library Washington
Kohler Co
Museum of fine arts Houston
Whitney Museum, New York
Detroit Institute of Art
Detroit Institute of Art
Detroit Institute of Art commissioned me to make a brooche of one of the beautiful barns that she painted. Georgia O'Keeffe: Architecture is a groundbreaking exhibition that showcases approximately 35 architectural paintings created from the 1920s –1960s. O'Keeffe, a pioneer of modern art, celebrated the beauty and complexity of the built environments she inhabited through these remarkable works. O’Keeffe experimented with line, geometry, and color to develop her distinctive style. She painted the gleaming towers of new Manhattan skyscrapers, the broad sides of rural barns, and striking adobe homes of New Mexico. The buildings in the artist’s work, rich with personal meaning, encourage us to view our architectural surroundings with new eyes.
Ateneum museum, Helsinki
For the retrospective exhibition of the Finnish artist Elsa Beskow/Sesemann, I was invited to design two silk twillies featuring her artwork. The set comes complete with custom matchbox-style packaging. Thoughtful packaging and presentation are key to a product’s success. The exhibition, is the first comprehensive overview of her work. Independent and original, Sesemann was a reformist in modern-era art, drawing the attention of critics and the art public already with her first exhibitions.
Rijksmuseum, Amsterdam
Today, museum stores often curate a thoughtful collection of products around a single painting or theme, creating a cohesive display crafted with care and attention to detail. As part of this concept, Jan Asselijn’s The Swan has also been captured on a silk bandana.
Rijksmuseum, Amsterdam
The Threatened Swan is a painting by the artist Jan Asselijn (c. 1610–1652) dating from around 1650. It belongs to the collection of the Rijksmuseum in Amsterdam. The artwork shows a mute swan protecting its nest of eggs from a dog. The swan stands for purity, and the dog for evil. It is suspected to refer to Johan de Witt. One of the eggs is inscribed with "HOLLAND" in capital letters, a reference to the province of Holland, of which De Witt was Grand Pensionary. Above the dog, it reads "DE VIAND VAN DE STAAT". This gives the depiction the allegorical meaning of Johan de Witt (the swan) protecting Holland (the egg) against the enemies of the state (the dog). This throw is based on the color palette of the painting and is part of a range of museum products inspired by this artwork.
Wereldmuseum, Amsterdam
Wereldmuseum Amsterdam invited me to create a series of cotton bandanas for their museum shops, inspired by the magnificent Japanese prints in their collection. We decided to focus on the intricate details of these artworks. As a result, small sections of several prints have been significantly enlarged and transformed into unique bandanas. Printed on 100% cotton, each bandana measures $68 \times 68\text{ cm}.
Van Gogh Museum, Amsterdam
Cherry Blossom Hand-Embroidered Tote Designed in commission for the Van Gogh Museum, this exclusive tote bag draws inspiration from Vincent van Gogh's iconic Flowering Orchards series, painted in Arles, Southern France, in spring 1888. In this beloved work, Van Gogh captured the rebirth of nature as fruit trees burst into blossom—a powerful symbol of hope and renewal during his transformative time in the south of France. Crafted entirely by hand in India by skilled artisans, this tote showcases exceptional hand embroidery of the highest quality, both in materials and aesthetic detail. Each stitch reflects the craftsmanship, care, and passion embedded in centuries-old Indian embroidery traditions. Made in small batches, every bag is unique.
Tesselschade Arbeid Adelt, The Netherlands
Tesselschade Arbeid Adelt is a foundation that, since 1939, has been managing a scholarship fund that supports women in their education through donations. Over 12,000 women have successfully benefited from this fund. The funds have been, and continue to be, generated by the proceeds from the sale of handcrafted work, as well as contributions, donations, and bequests. As part of the modernisation of our product range, this tablecloth has been designed to resemble embroidery (one of the main traditional sources of income) but is now manufactured using contemporary digital printing methods in Portugal.
Museum Barberini Potsdam, Germany
Exhibition Unicorn, the mythical beast in Art. More than any other animal, the unicorn has inspired the imagination. Documented in numerous cultures across centuries, the unicorn appears in Christian and non-European art as well as in science and medicine and invokes a wide range of symbolic meanings. Artistic images of the unicorn invite us to reflect on our understanding of the world, on ambiguities and projections. For the first time, the theme of the unicorn is explored and exhibited in a survey that extends from antiquity to contemporary art.
Folger Shakespeare Library, Washington
Visitors to the Folger Shakespeare Library in Washington enter through fully accessible gardens filled with both native plants and those mentioned by Shakespeare. Benches and winding paths invite guests to relax, as do spacious green lawns and shade trees, including a heritage magnolia tree planted for the library’s opening in 1932. A Juliet balcony overlooks the east entrance, while an aluminum replica of Brenda Putnam’s Puck statue greets visitors in a new fountain in the west entry garden.The tea towels I designed for the museum feature the flowers that thrive in this remarkable garden, celebrating its natural beauty and Shakespearean connections.
Eye Filmmuseum, Amsterdam
I created silk bracelets inspired by scanned images from original 35mm film prints in the Eye collection. These images are also featured in the renowned book Framing Film – Fantasia of Color in Early Cinema. Each bracelet is embellished with a few colorful beads and can be tied around the wrist or attached to a bag as a small charm.
National Gallery, London
The museum has commissioned me to create a jacket to accompany the exhibition “Radical Harmony: Helene Kröller-Müller’s Neo-Impressionists.”. This exhibition is a collaboration between the National Gallery and the Kröller-Müller Museum in Otterlo. My design is inspired by the poetic qualities of pointillist paintings by George Seurat. The garments are crafted from a cotton-silk blend fabric, which has a delicate sheen that brings additional vibrancy to the surface.
Eye Filmmuseum, Amsterdam
For the major exhibition of Tilda Swinton at the Eye Museum in Amsterdam, I made a scarf featuring a photo of Derek Jarman’s house. The scarf has a border of text taken from the poem by John Donne. Jarman had passages of this poem inscribed in large wooden letters on the walls of his Prospect Cottage in Dungeness. The poem reflects themes dear to Jarman, such as love and the transience of life, and serves as a kind of life motto and memorial around his home and work. Swinton’s career is largely intertwined with and owed to her collaboration with Jarman.
Arnhem Museum, The Netherlands
In Dutch art history, Jan Mankes occupies a special place. Born on 15 August 1889 in Meppel, as the son of Beint Mankes and Jentje Hartsuiker, he would become one of the most beloved painters of his generation. Despite his short life—he died in 1920 at only 30 years old—Mankes managed to leave behind an impressive oeuvre characterised by a unique calm and stillness. Museum Arnhem asked me, on the occasion of an exhibition about Mankes, to translate the famous owl into a brooch.
National Gallery, London
The museum has commissioned me to create a kaftan to accompany the exhibition “Radical Harmony: Helene Kröller-Müller’s Neo-Impressionists.”. This exhibition is a collaboration between the National Gallery and the Kröller-Müller Museum in Otterlo. My design is inspired by the poetic qualities of pointillist paintings by Theo van Rysselberghe. The garments are crafted from a cotton-silk blend fabric, which has a delicate sheen that brings additional vibrancy to the surface.
Eye Filmmuseum, Amsterdam
Eraserhead is a 1977 American independent surrealist body horror film written, directed, produced, and edited by David Lynch. Lynch also created its score and sound design, which included pieces by a variety of other musicians. Shot in black and white, it was Lynch's first feature-length effort following several short films. The Eye museum asked me to make a bandana silk scarf from the iconic image of the head of Jack Nance the main character.
Rijksmuseum, Amsterdam
George Hendrik Breitner’s Meisje in witte kimono (Girl in White Kimono) is a painting by the Dutch artist, completed in 1894 in oil on canvas. It depicts Breitner’s model Geesje Kwak reclining on a divan, dressed in a kimono, in a style influenced by Japonisme. Breitner painted thirteen portraits of girls in kimonos, inspired by Japanese prints, which he also collected. The museum has commissioned me to design a kimono for the shop, taking inspiration from this iconic work.
Fondation Beyeler Bazel
Mark Rothko September 25, 1903 – February 25, 1970 was an American abstract painter. He is best known for his color field paintings that depicted irregular and painterly rectangular regions of color, which he produced from 1949 to 1970. Although Rothko did not personally subscribe to any one school, he is associated with the American abstract expressionism movement of modern art. I am proud that the museum has commissioned me to create scarves inspired by these beautiful paintings.
Whitney Museum
Edward Hopper (July 22, 1882 – May 15, 1967) was an American realist painter and printmaker, widely regarded as one of the most prominent artists of the 20th century American art scene. Hopper was known for his paintings that capture modern American life with an emphasis on solitude, light, and shadow. His work often depicts urban and rural scenes marked by an evocative sense of loneliness and introspection.
The museum has commissioned me to make a scarf based on this work.
I’m usually very cautious when asked to translate a painting into a scarf — I avoid cutting, cropping, or altering the artwork out of deep respect for the painter. In this case, I placed the painting on a square (scarf-sized) background and added stripes where white space remained. This small stylistic addition doesn’t “damage” the artwork but gives it the fashionable twist needed to make it wearable.
Museum Folkwang Essen
William Kentridge (born in 1955 in Johannesburg) is one of the world’s most renowned contemporary artists. He came to fame internationally at the end of the 1980s with his animated short films; in them, Kentridge both critically and very poetically explores South Africa’s past and its present. These films, which are based on large-format charcoal drawings, constitute the starting point of what has evolved into a wide-ranging oeuvre that encompasses drawings, prints, sculptures, and tapestries as well as opera productions and multimedia theatre plays. In his thematically interwoven works, Kentridge repeatedly addresses the question of justice, but also the relationship between the individual and society. On the occasion of the artist’s 70th birthday, Museum Folkwang is hosting a major retrospective covering William Kentridge’s entire career with exhibits spanning more than four decades. This scarf, which I created for this exhibition, is available at the museum shop. I felt it was important to not alter or interfere with his drawings in any way. Because of this, the scarf has an atypical rectangular shape. The beautiful hand-rolled hem is colored to match a tone from his artwork.
Rijksmuseum, Amsterdam
The museum commissioned me to create a collection of souvenir products inspired by its beautiful building, designed by Pierre Cuypers. In particular, the mosaics on the floors and the stunning star ceiling by Richard Wright were my main sources of inspiration. All the products are made of silk, and include a scarf, a twilly, a bracelet, and a keychain.
They are all available for purchase at the Museum Shop.
Depot, Rotterdam
The Depot of Museum Boijmans van Beuningen is the world’s first publicly accessible art storage facility. It stands next to the Museum Boijmans van Beuningen in the museum park in Rotterdam. Visitors can discover the result of 175 years of collecting: more than 155.000 artworks stored together, arranged and organized in fourteen storage areas with five different climate zones.
The museum’s typography continues the original Boijmans identity, but now features additional lines in a new typeface with breaklines that echo the grid of the building’s mirrored façade.
The silk bandana I made highlights and celebrates these great design elements, showing how perfectly they translate into the world of fashion.
Rijksmuseum, Amsterdam
The museum commissioned me to create a collection of souvenir products inspired by its beautiful building, designed by Pierre Cuypers. In particular, the mosaics on the floors and the stunning star ceiling by Richard Wright were my main sources of inspiration. All the products are made of silk, and include a scarf, a twilly, a bracelet, and a keychain. They are all available for purchase at the Museum Shop.
Naturalis Biodiversity Centre, Leiden
Fascination for biodiversity, is the foundation. In their award-winning museum (European Museum of the Year 2021) Naturalis shows the beauty of nature. Through the impressive collection, knowledge and data, they record all life on Earth. This is important, as our future depends on biodiversity.
The Hess Foundation, Napa Valley
The Hess Art Collection is one of the world's most important private collections of contemporary art.
Art is exhibited in two museums; the Hess Art Collection in Napa, USA and the James Turrell Museum in Salta, Argentina.
Inspired for more than 50 years by the vision and intuition of the late Donald Hess, the Hess Art Collection reflects the depth and caliber of art that he was drawn to and resonated with.
The Hess Foundation, Napa Valley
Frank Stella is an American artist best known for his use of geometric patterns and shapes in creating both paintings and sculptures. Arguably one of the most influential living American artists, Stella’s works utilize the formal properties of shape, color, and composition to explore non-literary narratives. “Abstraction didn't have to be limited to a kind of rectilinear geometry or even a simple curve geometry. It could have a geometry that had a narrative impact. In other words, you could tell a story with the shapes,” he explained.
Guggenheim, New York
The Guggenheim Museum started as a museum for the private collection of Solomon R. Guggenheim. Construction started in 1956 and the museum opened in New York on October 21, 1959. Architect Frank Lloyd Wright died six months before the opening. Since 2019, the museum has been a UNESCO World Heritage Site as part and example of Frank Lloyd Wright’s 20th-century architecture.
Artis Zoo, Amsterdam
Artis is the Amsterdam zoo and the oldest zoo in the Netherlands, was founded in 1838 by G.F. Westerman, J.W.H. Werlemann and J.J. Wijsmuller. The park has 27 monumental buildings that largely date from the nineteenth century, and has set itself the goal of stimulating love and care for nature. To celebrate the birth of 2 new jaguar cubs, which was a result of a special breeding program, I developed a backpack and some purses for the shop. The products are made from recycled PET bottles.
Rijksmuseum, Amsterdam
The Rijksmuseum in Amsterdam is one of the most important museums in the Netherlands. The collection offers an overview of Dutch art and history, including works by 17th-century Dutch masters such as Rembrandt, Vermeer and Hals. The museum has been located in the Rijksmuseum building since 1885, designed by the Dutch architect Pierre Cuypers.
Rijksmuseum, Amsterdam
The archives of the Rijksmuseum hold many beautiful pieces of lace from previous centuries. All gorgeously photographed, they can be viewed on the Rijksstudio, the Museum's online catalog. Hellen used the photos as they are, merely adding an underlying layer, the foundation. Once again, without interfering with the images, out of respect for the creators. The underlying layer is akin to a brush-painted indigo, which imparts a fashionable allure, transforming the image into an accessory.
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